{"id":8084,"date":"2024-02-22T16:26:26","date_gmt":"2024-02-22T15:26:26","guid":{"rendered":"https:\/\/www.sophim.com\/?p=8084"},"modified":"2024-08-20T16:50:45","modified_gmt":"2024-08-20T14:50:45","slug":"cosmetics-trends-2024","status":"publish","type":"post","link":"https:\/\/www.sophim.com\/en\/cosmetics-trends-2024\/","title":{"rendered":"The emerging trends of cosmetics in 2024"},"content":{"rendered":"<h2><span style=\"color: #6e9dd4;\">1. Natural trend: ingredients of vegetable and organic origin<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In our article on cosmetics looking ahead to 2025, we have already highlighted a strong expectation from consumers for healthier and more environmentally friendly products. Ingredients of natural origin are favored, and the most virtuous brands are attracting an increasing clientele. Cosmetic certifications such as Cosmos Natural and Cosmos Organic contribute to increased transparency and better visibility for certified brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sophim has been embracing this sustainable trend for several years with a range of natural ingredients. Some references are certified Cosmos Natural and Cosmos Organic. Please request the list. Please request the list of our references certified Cosmos Natural and Cosmos Organic :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sophim.com\/en\/squalane\/\"><b>Phytosqualan<\/b><\/a><span style=\"font-weight: 400;\">: natural emollient based on olive squalane.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sophim.com\/en\/product\/biophytosebum\/\"><b>Biophytosebum<\/b><\/a><span style=\"font-weight: 400;\">: active plant-based emollient.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sophim.com\/en\/product\/phytowax\/\"><b>Phytowax<\/b><\/a><span style=\"font-weight: 400;\">\u00ae: natural cosmetic wax.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sophim.com\/en\/product\/insapolive\/\"><b>Insapolive<\/b><\/a><span style=\"font-weight: 400;\">: unsaponifiable rich in olive squalene.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sophim.com\/en\/product\/vegeline-65\/\"><b>Vegeline<\/b><\/a><span style=\"font-weight: 400;\">: 100% natural <a href=\"https:\/\/www.sophim.com\/en\/alternatives-vaseline\/\">alternative to vaseline<\/a> and paraffins.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sophim.com\/en\/product\/phytolivefine\/\"><b>PhytOlive\u00aeFine<\/b><\/a><span style=\"font-weight: 400;\">: plant-based exfoliant, rich in tocopherol and oleic and linoleic acids.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sophim.com\/en\/vegetable-oils\/\"><b>Cosmetic oils and butters<\/b><\/a><span style=\"font-weight: 400;\">: plant-based ingredients, available in organic versions.<\/span><\/li>\n<\/ul>\n<p><span class=\"button-custom\"><a href=\"https:\/\/www.sophim.com\/en\/contact\/\">Ask for our ingredient catalog<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #6e9dd4;\">2. Quiet beauty trend: cosmetic products that must prove their effectiveness<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Consumers are wary of claims made by brands. Moreover, with the cost of living rising, they allocate their budget to products with demonstrated effectiveness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Addressing this need for information is essential:<\/span><b> the benefits of ingredients and cosmetic products must be proven<\/b><span style=\"font-weight: 400;\"> by scientific studies, and the mechanisms of action must be explained.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Mintel report published in October 2023 (2024 Beauty &amp; Personal Care trends) highlights that 54% of consumers are seeking a better understanding of product effectiveness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple promises are no longer sufficient! <\/span><b>A deeper understanding of the effects<\/b><span style=\"font-weight: 400;\"> of different ingredients allows each individual to become the protagonist of their beauty and wellness routine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For several of our ingredients,<\/span><b> we conduct comprehensive studies to determine their effectiveness and sensory attributes<\/b><span style=\"font-weight: 400;\">. We also communicate about the mechanisms at work to support brands in developing cosmetic products with proven beneficial effects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This need for effectiveness should not come at the expense of <\/span><b>preserving the skin barrier<\/b><span style=\"font-weight: 400;\">, quite the contrary. An emerging trend on social media, TikTok leading the way, emphasizes the importance of addressing the skin&#8217;s natural needs in cosmetics. Sophim addresses these concerns with Phytosqualan, rich in squalane, a derivative of squalene which is a natural component of human sebum and the hydrolipidic film that protects the skin. Vegeline, on the other hand, has a high moisturizing power and helps limit insensible water loss.<\/span><\/p>\n<p><span class=\"button-custom\"><a href=\"https:\/\/www.sophim.com\/en\/squalane\/\">Discover Phytosqualan<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"color: #6e9dd4;\">3. Skin streaming trend: a simplified and faster beauty routine<\/span><\/h2>\n<p><b>Consumers lack time<\/b><span style=\"font-weight: 400;\">, and time-consuming beauty routines no longer meet current expectations. The proliferation of cosmetic products also raises concerns about health, with fears of degradation of the skin barrie<\/span><b>r.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Beauty routines typically involve three to four products, including a cleanser, serum, moisturizer, and, depending on the season, sunscreen. To address this dual trend of simplification and time optimization, brands are offering <\/span><b>multifunctional products<\/b><span style=\"font-weight: 400;\"> that combine multiple benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sophim aligns with this approach by offering versatile products:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sophim.com\/en\/squalane\/\"><b>Phytosqualan <\/b><\/a><span style=\"font-weight: 400;\">provides moisturizing properties, acts as a barrier protection, and enhances texture, sensory experience, and application quality with its unique dry touch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sophim.com\/en\/product\/phytowax\/\"><b>Phytowax<\/b><\/a><span style=\"font-weight: 400;\">\u00ae offers the qualities of both an emollient and a texture agent.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #6e9dd4;\">4. Neuroglow: well-being at the heart of cosmetic approach<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cosmetics should be a source of well-being. This emerging trend has been strengthening for several years, particularly since the pandemic. Beauty products provide a sense of relaxation. According to Mintel, 61% of American consumers report experiencing very high levels of stress. 92% of Indonesians surveyed, on the other hand, assert that looking good boosts their confidence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beauty routines are becoming simpler and faster. But they must also represent <\/span><b>a privileged moment of relaxation and well-being<\/b><span style=\"font-weight: 400;\">. Textures, colors, and scents should contribute to reducing stress. Sensory experience thus becomes key in consumers&#8217; purchasing decisions. The values \u200b\u200bcarried by the cosmetic brand also contribute to a feeling of tranquility, with products that carry meaning and are committed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our cosmetic ingredients are presented in demonstration formulas that are committed to a quest for sensory experience and well-being:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sophim.com\/en\/moisturizing-and-soothing-massage-oil\/\"><b>Bliss<\/b><\/a><span style=\"font-weight: 400;\">, an oil with a non-greasy touch thanks to our Phytosqualan and Biophytosebum references;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sophim.com\/en\/solid-cosmetics\/\"><b>My Softness Journey<\/b><\/a><span style=\"font-weight: 400;\">, a moisturizing stick with a fresh and silky touch formulated around Phytosqualan and Phytowax\u00ae;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>PhytOlive\u00aeFine Body<\/b><span style=\"font-weight: 400;\">, a gentle body scrub care.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span class=\"button-custom\"><a href=\"https:\/\/www.sophim.com\/en\/contact\/\">Order your sample<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #6e9dd4;\">5. Nomadic trend: a more wandering approach to cosmetics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Consumers travel and seek a skincare routine that they can easily take with them. Cosmetics must respond to this emerging trend at different levels by offering formulations, textures, packaging formats, and application solutions suitable for users on the go.\u00a0<\/span><\/p>\n<p><b>Long-distance travels <\/b><span style=\"font-weight: 400;\">raise particular issues, with cosmetic products that can, for example, support skin protection in situations of jet lag-related fatigue or sudden exposure to external aggressors (sun, cold, etc.).<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #6e9dd4;\">6. Sustainability trend: a more socially responsible cosmetics industry<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Environmental preservation represents a crucial issue for many consumers. <\/span><b>This quest for meaning <\/b><span style=\"font-weight: 400;\">is also based on the choice of brands committed to environmental preservation.\u00a0<\/span><\/p>\n<p><b>Sophim is committed to several levels in the service of greener and more responsible cosmetics:<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innovation focused on the development of plant-based cosmetic ingredients.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improvement of production processes for a lighter environmental impact.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upcycling, which valorizes a by-product from the olive oil extraction process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A range of natural cosmetic ingredients, many of which are certified Cosmos Natural.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obtaining the NATRUE label for Phytosqualan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">References from organic agriculture, certified Cosmos Organic.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span class=\"button-custom\"><a href=\"https:\/\/www.sophim.com\/en\/our-sustainable-development\/\">Discover our commitments<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #6e9dd4;\">New cosmetics trends with Sophim<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Are you looking for cosmetic ingredients that integrate the trends of cosmetics in 2024 and meet the expectations of consumers? Sophim offers a range of <\/span><b>natural cosmetic ingredients<\/b><span style=\"font-weight: 400;\"> produced in Europe (France and Spain) in an eco-responsible and innovative approach. Discover references approved COSMOS NATURAL, COSMOS ORGANIC, NATRUE, and HALAL, developed for cosmetic brands resolutely focused on the new market needs!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you looking for a partner to develop your new cosmetic ranges? Contact our teams by phone at (+33)4 92 33 17 17, or send us a message online in our Contact section.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Natural trend: ingredients of vegetable and organic origin In our article on cosmetics looking ahead to 2025, we have already highlighted a strong expectation from consumers for healthier and more environmentally friendly products. Ingredients of natural origin are favored, and the most virtuous brands are attracting an increasing clientele. Cosmetic certifications such as Cosmos [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":8096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-8084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cosmetic trends 2024: expectations and challenges | Sophim<\/title>\n<meta name=\"description\" content=\"Which cosmetics trends will emerge in 2024? 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