{"id":8445,"date":"2024-06-25T09:44:06","date_gmt":"2024-06-25T07:44:06","guid":{"rendered":"https:\/\/www.sophim.com\/?p=8445"},"modified":"2024-06-25T09:55:42","modified_gmt":"2024-06-25T07:55:42","slug":"mr-timid","status":"publish","type":"post","link":"https:\/\/www.sophim.com\/en\/mr-timid\/","title":{"rendered":"Mr. Timid, a versatile cosmetic product imbued with naturalness"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8446 size-full aligncenter\" src=\"https:\/\/www.sophim.com\/wp-content\/uploads\/2024\/06\/Mr.Timid-Blush-Lips-Stick.jpg\" alt=\"Mr.Timid Blush &amp; lips stick\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.sophim.com\/wp-content\/uploads\/2024\/06\/Mr.Timid-Blush-Lips-Stick.jpg 512w, https:\/\/www.sophim.com\/wp-content\/uploads\/2024\/06\/Mr.Timid-Blush-Lips-Stick-300x300.jpg 300w, https:\/\/www.sophim.com\/wp-content\/uploads\/2024\/06\/Mr.Timid-Blush-Lips-Stick-150x150.jpg 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<h2><span style=\"color: #6e9dd4;\">Mr Timid: a trendy cosmetic product<\/span><\/h2>\n<p><b>Time is a rare resource <\/b><span style=\"font-weight: 400;\">that should be cultivated with care. Lengthy beauty routines no longer appeal to consumers, who now prefer multifunctional and easier-to-apply cosmetic products. Mr. Timid offers various uses in makeup, serving as a blush, a lipstick, and also functioning as a contouring stick.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Market analyses also show that an increasing number of makeup products launched since 2022 contain <\/span><b>ingredients that provide skincare benefits<\/b><span style=\"font-weight: 400;\">. In the UK, for example, 50% of women buying makeup products consider the most important benefit to be skincare or skin protection. These benefits need to be demonstrated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, cosmetics do not sacrifice efficacy for a more natural approach; on the contrary, as highlighted in our dossier on <\/span><a href=\"https:\/\/www.sophim.com\/en\/cosmetics-trends-2024\/\"><b>cosmetic trends in 2024<\/b><\/a><span style=\"font-weight: 400;\">, consumers need to be convinced of the promises of the cosmetic products they use daily. <\/span><b>Understanding the effects of different ingredients<\/b><span style=\"font-weight: 400;\"> helps better grasp the stakes and benefits of each application.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We conduct studies to determine the efficacy of our ingredients and support the brands that trust us in creating formulas with proven beneficial effects.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The biocompatibility of ingredients is also one of our points of focus.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mr. Timid contains almost exclusively vegetable oils and cosmetic butters, <\/span><b>known for their moisturizing, nourishing, and protective properties<\/b><span style=\"font-weight: 400;\">. Squalane is a derivative of squalene naturally present in human sebum, thus presenting interesting biocompatibility.<\/span><\/p>\n<p><b>The search for natural ingredients<\/b><span style=\"font-weight: 400;\"> echoes a quest for meaning. Cosmetic products in 2024 must be environmentally friendly, combining formulations that highlight the benefits of nature and are eco-designed. Mr. Timid&#8217;s formula features <\/span><b>9 natural ingredients from the Sophim range<\/b><span style=\"font-weight: 400;\">, some of which are produced through upcycling and are available in organic versions.<\/span><\/p>\n<p><b>Sensoriality and well-being <\/b><span style=\"font-weight: 400;\">are becoming essential elements in the success of new cosmetic products. Phytosqualan and Phytowax\u00ae both have appreciated <\/span><b>emollient properties with a non-greasy feel <\/b><span style=\"font-weight: 400;\">that provides a sensation of softness and freshness.<\/span><\/p>\n<h2><span style=\"color: #6e9dd4;\">Cosmetic Excellence and Naturalness<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Cosmetic Excellence<\/span><\/h3>\n<p><b>Mr. Timid <\/b><span style=\"font-weight: 400;\">demonstrates Sophim&#8217;s expertise in developing and producing high-performance, plant-based cosmetic ingredients, two dimensions embedded in our brand&#8217;s DNA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this demonstration formula, you will find ingredients that contribute to our success in Europe and internationally:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sophim.com\/en\/squalane\/\"><b>Phytosqualan<\/b><\/a><span style=\"font-weight: 400;\">, a plant-based squalane derived from olives. Phytosqualan imparts a non-greasy feel to the formula. Subjected to double heating during the manufacturing process of Mr. Timid, Phytosqualan has a high degradation temperature, ensuring it retains its benefits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sophim.com\/en\/product\/phytowax\/\"><b>Phytowax<\/b><\/a><span style=\"font-weight: 400;\">\u00ae <\/span><b>18L57<\/b><span style=\"font-weight: 400;\">, a natural, liposoluble emollient wax-ester also derived from olives. This wax-ester adds texture to our solid stick, providing the melting quality needed to apply the right amount of product. Combined with Phytosqualan, it facilitates the spreading and blending of the formula, making it ideal for both blush and lipstick!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SkinFeel\u00ae TOCO 70<\/b><span style=\"font-weight: 400;\">, combining sunflower oil and antioxidant vitamin E. This is an essential protector of the ingredients composing Mr. Timid!<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.sophim.com\/en\/vegetal-butter\/\"><b>Butters<\/b><\/a><b> and <\/b><a href=\"https:\/\/www.sophim.com\/en\/vegetable-oils\/\"><b>cosmetic oils<\/b><\/a><span style=\"font-weight: 400;\">, some available in organic versions, recognized for their cosmetic virtues and benefits for the skin: sunflower, castor, carnauba, plum, jojoba\u2026 Jojoba butter adds texture and smoothness, while plum oil will lightly scent the formula.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8451 size-full aligncenter\" src=\"https:\/\/www.sophim.com\/wp-content\/uploads\/2024\/06\/tableau-Mr.Timid_-1.jpg\" alt=\"table Mr.Timid\" width=\"362\" height=\"512\" srcset=\"https:\/\/www.sophim.com\/wp-content\/uploads\/2024\/06\/tableau-Mr.Timid_-1.jpg 362w, https:\/\/www.sophim.com\/wp-content\/uploads\/2024\/06\/tableau-Mr.Timid_-1-212x300.jpg 212w\" sizes=\"auto, (max-width: 362px) 100vw, 362px\" \/><\/p>\n<h3><span style=\"font-weight: 400; color: #6e9dd4;\">Naturalness<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Our ingredients address <\/span><b>the most pressing environmental concerns<\/b><span style=\"font-weight: 400;\">. We prioritize upcycling, using a co-product from the olive oil extraction process, which is not exploited by the food industry, and has a high squalene concentration, similar to the rest of the olive. Phytosqualan thus offers you a high-quality, plant-based squalane, internationally certified (<\/span><a href=\"https:\/\/www.sophim.com\/en\/phytosqualan-qd-grade\/\"><span style=\"font-weight: 400;\">QD GRADE<\/span><\/a><span style=\"font-weight: 400;\"> in Japan), ready to meet the expectations of the most committed brands for nature protection.<\/span><\/p>\n<p><b>The upcycling<\/b><span style=\"font-weight: 400;\"> approach also applies to other vegetable cosmetic oils, such as organic raspberry oil produced using seeds collected during the food oil manufacturing phase. Plum oil is obtained from the kernel, a part of the pit particularly rich in vitamins A, B, C, and E.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have developed cosmetic ingredients certified Cosmos Natural and Cosmos Organic, Natrue, and Halal to meet environmental concerns and the deep convictions of many consumers.<\/span><\/p>\n<h2><span style=\"color: #6e9dd4;\">Mr Timid, gateway to the Sophim ingredients range<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Are you looking for partners to develop a new range of cosmetics that meet market trends and share your values? Our teams present Mr. Timid and <\/span><b>share with you the ingredients and preparation procedure<\/b><span style=\"font-weight: 400;\">: you can rely on this demonstration formula to grasp the potential of our ingredients and imagine new cosmetic products that reflect your identity and bring us together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to source from a reputable European actor that designs and produces in France and Spain? Would you like to receive samples of Phytosqualan, Phytowax\u00ae, or another Sophim reference? Contact your usual representative, reach our teams at +33 (0)4 92 33 17 17, or <\/span><a href=\"https:\/\/www.sophim.com\/en\/contact\/\"><span style=\"font-weight: 400;\">send us a message<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mr Timid: a trendy cosmetic product Time is a rare resource that should be cultivated with care. Lengthy beauty routines no longer appeal to consumers, who now prefer multifunctional and easier-to-apply cosmetic products. Mr. Timid offers various uses in makeup, serving as a blush, a lipstick, and also functioning as a contouring stick. Market analyses [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":8458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-8445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mr. Timid: Natural 3-in-1 Cosmetic Product | Sophim<\/title>\n<meta name=\"description\" content=\"Formulated with our cosmetic ingredients, Mr. Timid combines a lipstick, a blush, and a contouring product all in one.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sophim.com\/en\/mr-timid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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