{"id":8811,"date":"2025-02-25T09:41:15","date_gmt":"2025-02-25T08:41:15","guid":{"rendered":"https:\/\/www.sophim.com\/?p=8811"},"modified":"2025-02-25T09:42:19","modified_gmt":"2025-02-25T08:42:19","slug":"squalane-conquering-the-chinese-market","status":"publish","type":"post","link":"https:\/\/www.sophim.com\/en\/squalane-conquering-the-chinese-market\/","title":{"rendered":"Squalane: conquering the chinese market"},"content":{"rendered":"

A highly sought-after cosmetic ingredient for its moisturizing properties, biocompatibility, and unique sensorial experience, squalane is captivating the Chinese market, which is increasingly drawn to sensorial, easy-to-apply formulations. It meets the growing demand for ethical skincare products that are both health-conscious and proven to deliver moisturizing and anti-aging benefits. With over 7,000 squalane-based products launched between 2019 and 2024, China has emerged as a key player in the global market, ranking among the top two countries in the Asia-Pacific region and the top three worldwide for new cosmetic formulations featuring squalane.<\/span><\/p>\n

A rapidly growing market in China<\/span><\/h2>\n

China\u2019s beauty and cosmetics market is projected to generate \u20ac38.07 billion in revenue by 2025, with a steady annual growth rate of 5.34% over the next four years, reaching \u20ac46.88 billion by 2029\u00b9<\/span>. <\/span>The country is driving momentum across the entire Asia-Pacific (APAC) region<\/b>: for comparison, the beauty and cosmetics markets in Japan\u00b2<\/span> and South Korea \u00b3<\/span> are expected to reach \u20ac18.61 billion and \u20ac6.07 billion respectively in 2025. <\/span>China\u2019s long-term growth potential remains strong<\/b>, as the average revenue per user (ARPU) is 12 times lower than that of Japan and South Korea, despite a population of 1.408 billion people.<\/span><\/p>\n

Market trends over the past six years highlight <\/span>a sustained interest in squalane<\/b>, with a <\/span>sharp increase in demand in 2023 and 2024<\/b>. This reflects a broader shift among Chinese consumers towards <\/span>high-performance yet natural skincare solutions<\/b> that are <\/span>easy to apply and enhance sensorial experiences<\/b>.<\/span><\/p>\n

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Both international and local brands are leveraging this growing enthusiasm by incorporating squalane into a wide range of products, including facial care, color cosmetics, and hair care. China has now become the third-largest market for new cosmetic product launches featuring squalane, trailing behind the United States and closely competing with Japan.<\/span><\/p>\n

The brands and companies leading the Chinese squalane market<\/span><\/h2>\n

Major international cosmetic brands, which have a strong presence in the Chinese market, have long recognized and leveraged the emollient and moisturizing properties of squalane. They have incorporated it into a wide range of cosmetic products sold in China. Among these industry giants, the proportion of product references containing squalane is particularly high\u2074<\/span>:<\/span><\/p>\n