Anhydrous stick
Colour, comfort and versatility
Crystalline network built around waxes and butters
Thermal stability and homogeneous pigment dispersion
Mr. Timid was developed as a hybrid formula positioned at the intersection of make-up and skincare. The objective was to create a versatile product that can be used as a blush, lipstick or contouring stick while integrating comfort and emolliency benefits.
The formula is based on a structured anhydrous matrix capable of withstanding the double-heating constraints inherent to stick manufacturing. The selection of robust and thermally stable ingredients helps preserve both sensory quality and colour performance.
This architecture demonstrates the ability of the SOPHIM portfolio to meet the technical challenges of solid make-up while providing a true skincare dimension.
Anhydrous stick
Colour, comfort and versatility
Crystalline network built around waxes and butters
Thermal stability and homogeneous pigment dispersion
